As internally developed artificial intelligence systems move from lab to deployment, the importance of creating unbiased, ethical systems is greater than ever. The challenge is that there is not a simple solution for companies to build ethical consideration into AI algorithms. But there are key things you can do early on that help. A machine learning algorithm can't tell you whether a decision is ethical or whether it will irreparably damage morale within your organization. It hasn't spent years honing its business intuition, the intuition that tells you that even though a recommendation looks right on paper, it will be poorly received by your client base.